Henrique Nobrega
Henrique Nobrega is the founder of HireTree, the recruitment software for companies from a single location to franchise networks. He writes about recruiting and selection, candidate screening and the day-to-day of hiring at companies with one or many units.
Articles by Henrique Nobrega
What Is an ATS, and When Does Your Company Need One?
An ATS is the software that keeps jobs, applicants and hiring stages in one place. What it does, when you outgrow the spreadsheet, and how pricing compares.
How Much Does an ATS Cost in Brazil in 2026? Pricing Models and Scenarios
How much does recruiting software cost? A look at ATS pricing models (per user, per open job, per location, setup fees and annual contracts), the pros and cons of each, and cost scenarios for a small business, a 20-location network and a seasonal hiring peak.
Recruitment and selection for small businesses: the complete 2026 guide
How to run recruitment and selection at a small company with no HR team: define the role, advertise it, screen resumes, interview, make the offer and get back to the candidates you turned down. Step by step, with a checklist and FAQ.
AI Resume Screening: How It Works, Where It Falls Short, and What to Watch
How to use AI to screen resumes without handing over the hiring decision: what a fit score measures, where AI gets it wrong, what Brazil's LGPD requires (Art. 20), and a checklist to adopt it safely.
5 Recruitment Metrics Every Franchisor Should Track
Time to hire, conversion rate, cost per hire, quality of hire, and turnover: learn how to measure and optimize each recruitment metric for your franchise network — with real data and market benchmarks.
Invisible Labor Risk: How to Protect Your Franchise Network
In 2024, Brazil's Labor Courts received 2.1 million new cases and paid out R$ 48.7 billion. Franchise networks are among the most vulnerable targets. Understand the hidden risks and how technology can shield your operation.
The 5 Most Common Franchise Recruitment Mistakes (and How to Avoid Them)
Franchise recruitment is one of the most critical steps for network success. Learn the 5 most frequent mistakes — backed by data from ABF, real case studies, and practical solutions — and how to avoid them.